Case Studies - Promotional Pens
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STUDY #1
Findings of Advertising Specialty Institute®
Counselor PromoGram 04-08-2008.

ASI announced on 4/8/08 that the promotional products industry recorded revenues of $19.6 billion in 2007, a 5.4% increase over the $18.6 billion in sales in 2006.

This is the highest industry sales we have recorded and shows continued growth of promotional products over the last five years,” says Timothy M. Andrews, president and CEO of ASI. “The growth reflects continued use of advertising specialties by marketers who want to deliver their brand in a powerful, memorable and cost-effective way.”


STUDY #2
Findings of LJ Market Research.
An 80 page 2004 study entitled: Promotional Products, Exposure And Influence, A Survey of Business Travelers At DWF Airport.

• The three leading categories of promotional products are wearables (e.g. shirts, polos, jackets and hats); writing instruments (e.g. pens primarily, but also highlighters and pencils); and calendars (e.g. walls and wallet size, desk diaries, pocket secretaries and more).

• More than 71% of those surveyed had received at least one promotional product in the last 12 months.

• 55% of people questioned said they kept their promotional product for more than 1 year.

• 76.1% of respondents could recall the advertiser’s name on the promotional product that they had received within the past 12 months.

• 75.4% of the respondents said they kept their promotional products because they were useful.

• Respondents’ ability to recall the name of an advertiser on a promotional product they had received (76%) was much better than their ability to recall the name of an advertiser from a print publication they had read in the past week (53.5%).

• Companies that have promotional product budgets written into their business plans enhance and expand business growth.


OBSERVATIONS

1) 19.6 billion dollars a year is a lot of money. There's a reason so many companies invest in promotional products; they work.

2) The second biggest category in the whole promotional products industry is writing instruments. Pens are by far the biggest product in the writing instruments category. Because the the number one category (wearables) has so many products in it, in the end, pens are the most popular products in the whole promotional products industry.

3) Over half (55%) of the people who receive promotional products keep them for over one year. That means for as low as 29 cents you are getting at least a year's worth of advertising from the majority of people you give the pens to. Now multiply that by hundreds or thousands. That's a lot of great advertising for very little money. No wonder so many businesses use promotional products.

4) Over three fourths (75.4%) of the people who kept their promotional products said they kept them because they were useful. Novelty type pens (e.g. large pens shaped like fruit) are cute and get attention for a day or so, but pens that people actually use is what gives you the most success in advertising. Our pens are proven designs that people use in real life. We are able to give enough of a selection that most people will find a pen they like.

Conclusion: Our custom imprinted pens are the best overall value for anyone who wants pens that will give them great advertising for their money.


PromoPensForLess.com is the premier source for high quality, lowest factory direct prices and best selling promotional pens. Order imprinted pens in bulk to give out instead of business cards. Having your personalized pens will make a lasting impression for much longer than other types of business promotions. Review our Case Studies page to see the huge ROI benefits of customized pens.
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